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5 Notable eCommerce Trends

The rise of eCommerce has caused traditional retailers to struggle more than they have in recent years. Amazon, for instance, affects almost all industries and has even resulted in the bankruptcy of...

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SEO The Most Important Marketing Channel for SMBs

Happy Friday everybody! We’ve talked about how important Search Engine Optimization (SEO) is for your site to be found by your potential customers. We’ve also discussed on different methods to help you...

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Give Customers Reasons to Come Back Using Rewards (Part 1)

There’s this adage that goes something like, “Happiness is like jam. You can’t spread even a little without getting some on yourself.” In spite of its cheesiness, the same concept actually applies to...

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Give Customers Reasons to Come Back Using Rewards (Part 2)

Our previous blog post discussed using gamification to reward and keep customers coming back to your website. However, gamification, while effective, may not be for everyone. If you feel that it isn’t...

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Getting the Best ROI with Facebook Ads (Part 1 of 2)

Many marketing experts agree that advertising on Facebook is one of the most effective ways to bring targeted traffic to your business or website. However, for a beginner, running a campaign on...

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Getting the Best ROI with Facebook Ads (Part 2 of 2)

To continue with our last post, we will share with you how to best measure and ensure high ROI with your Facebook Ads. There are two ways of doing this. Advertisers whose main objective is to spread...

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Top 5 Marketing Blogs to Read

Today, we want to share with you top 5 of the best marketing and e-commerce blogs on the web so you can keep yourself well-informed by subscribing to their feeds (and of course, our blog too!). 1. Get...

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4 Useful Web Analytics Tools for e-Commerce

Even if your e-commerce website is pulling in thousands of visitors every day, this is still no guarantee for a successful business. The secret is also to attract the right kind of traffic, the kind...

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How to Improve Your Blog Outreach

Content, and more specifically SEO optimized content, is becoming more and more valuable in getting the name of your business ‘out there’. Online blogs especially have become the best way to get your...

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Ad Retargeting

You probably have heard of Ad Retargeting by now – it’s the new kid on the advertising block. Savvy e-commerce business owners have undoubtedly realized that old school advertising doesn’t exactly cut...

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